The Listener 2.0


(Billboard) Rapper Nas inked a deal with Fila this past week in support of his upcoming album and tour. The rapper broke his individual tradition of endorsements and partnerships because of the significance the brand holds. “My best friend Will and I loved Fila,” Nas tells Billboard. “It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me.” The shoe company will provide funds for the upcoming tour and in return the Queens MC will wear Fila apparel along with his own clothing line to hit stores soon.

This is so cool. I remember when kids were getting jumped for their Filas back in like 1992 (I mean that’s not cool but back then the shoes were really nice and were like ahun’ned bones). Do you think Nas can bring Fila back to the mainstream? They came around for a min but faded quicker than water color paint on Air Force Ones. And whatever happened to Hurricane Chris? WTF were they thinking when they signed him? I only own one pair of tennis shoes but Nas may be able to make that count two when the new line hits stores.


June 30, 2008 - Posted by | Uncategorized

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